In a "news flash" on the Beanie Babies Web
site, the maker of the popular toy relayed the news: "Beanies
Win!"
It was democracy in action.
Ty Inc. had stunned collectors by saying it would "retire" the
bean bag critters, but then announced that it would let consumers
vote on whether the company should continue to pump them out.
Ninety-one percent of the consumers who took the trouble to surf
into Ty's Web site voted in favor of continued production of the
little collectibles, the company announced on its Web site Sunday.
Skeptics had suspected that owner Ty Warner planned all along to
continue Beanies in some form. Warner has, after all, expanded his
factories and has several trademark applications pending for
Beanies with new names.
"It's the spirit of P.T. Barnum still alive," toy analyst
Chris Byrne said when the vote was announced. "How do you milk
even more publicity out of a 4-inch stuffed toy?"
Mary Beth Sobolewski, editor-in-chief of Mary Beth's Bean Bag
World Monthly, which has a business relationship with Ty Inc., said
the last numbers she knows of on Ty's Web site showed that 211,060
consumers voted shortly after 8:30 a.m. EST on Sunday. Shortly
after that, the company took the numbers off the Web site and
posted an announcement that 91 percent voted "yes" and 9 percent
voted "no" in the two-day vote.
The announcement made no mention of plans to continue making the
toys. It said to "Expect the unexpected."
Representatives of the company, based in Oak Brook, Ill., didn't
respond to calls for comment Sunday.
Each vote cost 50 cents, with all the proceeds going to the
Elizabeth Glaser Pediatric AIDS Foundation. Because Ty announced it
would contribute three times the amount spent to vote, nearly
$420,000 was raised for the foundation, Sobolewski said.