Did Bill Gates underestimate Steve Case?
Weeks after the last time America Online Inc. surprised the
technology industry by purchasing Internet pioneer Netscape, Gates
confided he wasn't worried the $10 billion deal among his biggest
rivals might pose serious risks for Microsoft's future.
"AOL," Gates wrote in an e-mail to his top Microsoft
executives, "doesn't have it in their genes to attack us."
Now, a year later, America Online's appetite has grown, fueled
by the market's unfathomable surges in technology stocks, toward
its $145 billion merger with Time Warner Inc. Case, one of the
world's few executives to already beat Gates head-to-head, will
become the new billionaire chairman of the combined company.
The stunning deal gives Case's AOL Time Warner Inc. the ideal
weapon to challenge Microsoft where it considers itself most
vulnerable: a vast network of high-speed Internet lines that can
deliver to consumers a promising new generation of software and
information that don't require Windows, Microsoft's lucrative
flagship operating system that runs most of the world's computers.
This fledgling category of software which already includes
word processors, games and digital calendars isn't installed on a
PC using Windows like today's programs.
Instead, these programs are delivered and run across high-speed
Internet connections, appropriate for almost any device that can
connect to the Web. The ultimate promise for many is to remove the
industry's intense reliance on Windows, which has earned billions
for Gates & Co.
Until his recent shopping spree, Case struggled with no "fat
pipes" to deliver to his 20 million AOL subscribers this new
generation of bandwidth-hungry software. By comparison, Microsoft's
own online service, MSN, has about 2.5 million subscribers. Case,
who once wrote e-mail comparing Microsoft to Hitler, is
increasingly ready to attack.
Microsoft last year invested $5 billion in AT&T;, which alone has
more than 1 million high-speed Internet customers.
"The really important thing about the Time Warner-AOL deal is,
it gives AOL the cable outlet," said David Smith, an Internet
analyst at the Gartner Group. "It means you have both sides that
are armed."
The breadth of the AOL Time Warner combination "will be forcing
Microsoft out as they grow," said Rob Enderle, a technology
analyst for the Giga Information Group. "Tomorrow, they could do a
fairly good job of removing Microsoft as a vendor in the space."
Microsoft, under close scrutiny in Washington as part of the
government's ongoing antitrust lawsuit, can't react as aggressively
or swiftly as it might prefer, but it isn't sitting still.
In a shot across the bow, Gates announced Thursday that
Microsoft will refocus its efforts on what he said were the "next
generation of Internet services" being developed during the next
two or three years.
He compared the revelation to Microsoft's dramatic shift in
strategy in 1995, when the company suddenly embraced the Internet.
"We see ourselves today at that same type of inflection point,"
he said.
"You haven't seen anything yet," Gates predicted as he
announced his new role as chief software architect. "The nature of
software will be changing. Software will be delivered in many cases
as a service across the Internet instead of a software product."
For more than two decades, the technology industry has thrived
on the theory that the power of computers increases exponentially
over short periods.
"We're going to bet on the equivalent law for broadband,"
promised Yusuf Mehdi, director of marketing for MSN.
"We're going to suck up the cycles that you can get on a fast
connection into really interesting things video and audio and
interactive television."
Like Case, who surrendered his title as chief executive officer
in his new company to be chairman, Gates also elevated his longtime
friend, Steve Ballmer, to become CEO at Microsoft but also remains
chairman. Tit for tat.
And for anyone wondering about the future of Windows, Gates
dubbed the new software, "Next Generation Windows Services."
It's shaping up to be quite a battle.