The recent drumbeat on Wall Street of a
slowdown in the personal computer market was not an illusion,
according to an industry report released Friday.
The downturn in the economy, coupled with the saturated PC
market, led to only lackluster growth for the PC industry in the
year 2000, according to the report by Gartner Dataquest, a research
firm in Stamford, Conn.
PC sales in the United States grew from 1999 by 10.3 percent to
49.4 million units. That amounted to only half of the 21.7 percent
increase in sales of the previous boom in 1999.
Worldwide PC sales, helped by strong demand in Asia and Latin
America, grew by 14.5 percent to 134.8 million units in the year
2000. That growth rate also paled in comparison to the 23.3 percent
worldwide increase seen in 1999, and lagged behind the 15 percent
to 16 percent growth rates seen in 1997 and 1998.
Dell Computer Corp., already the clear market leader in the U.S.
with a greater than 20 percent share, continued to close the gap on
Compaq Computer Corp. for worldwide PC market leadership, the
report showed.
Dell's worldwide sales in 2000 reached 14.5 million units, up 27
percent from 1999 for an overall market share of 10.8 percent.
By comparison, Compaq, which held a 12.8 percent share of the
worldwide PC market, increased annual sales by only 8 percent from
1999, shipping 17.2 million PCs worldwide. And during the fourth
quarter of 2000, Compaq's sales in the United States shrank by
nearly 9 percent compared to the period a year ago.
But the fourth quarter of 2000 was tough for the entire industry
as the economy decelerated. The overall growth rate in worldwide PC
sales for the quarter was 10 percent, and Dell and Hewlett-Packard
Co. were the only major PC vendors that exceeded the market growth
rate, the report said.
Behind Compaq and Dell, Hewlett-Packard ranked third in
worldwide sales with a 7.6 percent market share, followed by IBM
Corp., which had a 6.8 percent share. NEC Corp. was the fifth
largest worldwide vendor with a 4.3 percent market share followed
by Gateway Inc., which held on to 3.8 percent of the market.
Gateway, with its market focused heavily in the United States,
felt the brunt of the domestic PC slowdown in the fourth quarter.
Its sales for the quarter declined by nearly 9 percent from the
period a year ago. The report suggested Gateway inflicted some of
its own pain by not reacting early enough to the slowdown by
slashing prices or slowing production.
The vendors that could and did respond quickly to the slowdown
with more competitive pricing namely Dell and Hewlett-Packard
gained market share, the report said.
Though Apple Computer, Inc. was not listed among the world's top
PC vendors, it played a role in the industry's decline, the report
noted. Apple's fourth-quarter shipments fell by 50 percent in the
United States and 40 percent worldwide, dragging the entire
industry's U.S. sales growth rate down by almost two percentage
points.