In a move that promises to rock the music world, Britain�s EMI Group and the
music division of media powerhouse Time Warner are reportedly set to merge
in a $20 billion deal. The move would create the world�s largest record
company, and put artists like Madonna, Metallica and REM under the same
corporate roof as the Beastie Boys, Franks Sinatra and the Beatles.
The news comes just weeks after the Time Warner and Internet giant America Online
shocked the media and business communities with word of their own $163
billion deal to merge, creating the largest media company in the world.
Details of the proposed deal are slated to be released Monday morning.
Analysts said with AOL, the merged EMI-Warner music division would have
unprecedented access to the Internet for distribution and promotion.
�It gives EMI the flexibility to place content in front of individual
buyers,� said Carlo Campomagnani, media analyst with Credit Suisse First
Bosto. �In the old days, EMI was worth a function of cash generated from
record selling. In the current environment its content can be used to do a
lot more things and to attract Internet traffic.�
The new company would have Time Warner's Atlantic, Elektra and Warner
Brothers records labels that include such performers as Metallica, Jewel,
Madonna and REM.
EMI brings the Virgin, Priority and Capitol record labels, which includes
the Beastie Boys, Van Morrison and Frank Sinatra.
EMI, one of the last major music companies unaligned with a larger media
concern, has been the subject of merger speculation for some time. German
media company Bertelsmann was reportedly interested in acquiring EMI, though
neither company has confirmed.
Time Warner has been driving consolidation in the entertainment industry the
past decade. The latest deal could quicken access to online music, an arena
where record companies hope to increase profits by delivering products
directly to consumers via the Internet.
Both companies declined comment on the deal, which has been a tightly kept
secret during months of negotiations.
Unidentified sources told the Los Angeles Times that the proposed merger was
conceived by new Warner Music Group Chairman Roger Ames.
Ames first approached longtime friend Ken Berry, the head of EMI's music
division in August, well before merger talks between Time Warner and AOL,
the newspaper said.
The deal quickly gained the favor of Time Warner President Richard Parsons
and Chairman Gerald Levin. AOL Chief Executive Steve Case also endorsed the
deal for its possibility to expand the music choices available to consumers
online.
A new company called Warner EMI Music would be led by Ames, 50, as chief
executive officer and Berry, 47, as chief operating officer.
The merger, which still needs the approval of regulators, is expected to
take about a year.
AP and Reuters contributed to this report